Hidden Universe: Biodiversity Foundation (HUB)

Biodiversity research, conservation and restoration. At its core, the Foundation is about advancing and communicating scientific knowledge and using such knowledge to better conserve and restore diverse ecosystems. Much of the diversity of life on Earth remains unknown, and without better knowledge, we cannot hope to restore or conserve it effectively. In its initial phase, the Foundation is focusing on the Atlantic Forest in Brazil, one of the most biodiverse and threatened regions on the planet. Here, it supports field-based research and promotes ecological restoration in ways that are informed by science and grounded in collaboration, including local communities.

Mission

HUB’s mission is advanced through an integrated approach that combines scientific research, conservation initiatives, and community engagement.

Geographic Focus

Brazil (initial focus).

Programme Areas

• Animal-Related
• Education
• Environment/Climate
• Food, Agriculture & Nutrition
• Sciences & Research
• Socio-economic Development, Poverty

1. Explore and document: HUB uncovers the planet’s hidden life. We partner with scientists to explore and document species, interactions and ecosystems—many still unknown to science—revealing the richness of nature so it can be understood and protected.

2. Protect and restore: HUB turns science into action. Working with local communities, we protect endangered species and restore vital ecosystems, starting in Brazil’s Atlantic rainforest and expanding to other biodiversity hotspots in the future.

3. Share knowledge: HUB connects people with nature. Through training, education, storytelling, and collaboration, we share discoveries that inspire curiosity, awareness, and action for a thriving planet.